Gustavson Brand Trust Index (GBTI) Panel 2021
A COVID-19 vaccine alone will not end the pandemic and the challenges facing brand leaders, but renewed trust will undoubtedly help.
Dean Saul Klein, in collaboration with the Canadian Marketing Association, will host a webinar to present the results of the seventh annual GBTI as well as to compare results between the pre-COVID-19 and post-COVID-19 surveys. Dr. Saul Klein will be joined by brand leaders for a candid panel discussion on how companies can earn trust authentically in a values-based economy during the global pandemic.
Joining Dr. Klein on the panel are:
- Jonathan Fowlie, Chief External Relations Officer, Vancity
- Jeff Walker, President and CEO, CAA North & East Ontario
- Jill Schnarr, Chief Social Innovation & Communications Officer, TELUS
Attendees will have the opportunity to ask questions to the leaders and to join a virtual networking session after the panel discussion.