Coro Strandberg is the Chair and Co-Founder of the Canadian Purpose Economy Project and President of Strandberg Consulting. For over 30 years, she has advised boards, businesses, governments, and industry associations on strategies to advance sustainability and social purpose in the marketplace.
A nationally recognized leader in sustainable and social purpose business models, Coro co-founded the United Way BC Social Purpose Institute—the first Canadian initiative to teach social purpose business adoption and implementation to business leaders. She is a faculty member with The Directors College and the Governance Professionals of Canada, where she teaches directors and governance professionals on sustainability, purpose, and stakeholder governance. Coro serves on the Sustainability Advisory Committee of the Canadian Standards Association and has been an advisor to the Office of the Auditor General of Canada’s Commissioner of the Environment and Sustainable Development for over a decade. She also contributed to B Lab’s updated B Corp standards in Purpose and Stakeholder Governance and Collective Impact. With more than 20 years of experience as a corporate director, Coro has served as Director and Board Chair of Vancity Credit Union and as a Director of the BC Lottery Corporation. In 2024, she received the Joyce Borden-Reed Distinguished Contribution Award from the Governance Professionals of Canada in recognition of her governance leadership. She has also been named Canada’s top CSR Consultant by Canada’s Clean50 for her impact.

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