Dr. Ian Fenwick is the Director of Sasin School of Management in Bangkok, Thailand.
He first came to Thailand in 1988, from Schulich School of Business, York University
(Toronto, Canada), charged with developing courses in entrepreneurship in Thailand.
In 2001, Ian became a full-time Professor and Advisor at Sasin, holding various
administrative roles, including serving as Sasin’s Interim Deputy Director (External).
In 2008, Professor Fenwick co-authored Digimarketing: The Essential Guide to New
Media & Digital Marketing with Kent Wertime. Translated into editions in Japan, PRC,
Russia, Taiwan, Thailand, and Vietnam, it was one of the pioneering books about the
sea change that marketing was undergoing and made Ian a much sought-after
visiting professor at business schools worldwide.
Professor Fenwick is currently a member of the EFMD Global Board of Trustees.
Professor Fenwick is also Professor Emeritus & Senior Scholar at Schulich School of
Business, York University (Toronto, Canada). He received a BA (Honors First Class) in
economics & sociology from Durham University (UK) and earned his Ph.D. at the
University of London.
