As you’re already in London for the LAC 2018, whynot arrive a few days earlier and head to Affiliate Summit Europe 2018 too? The event gives you fantastic insight into what’s next on the performance marketing horizon.

The world is responding to man-made humanitarian crises around the world: Myanmar, Syria, Nigeria, Yemen. And we know all too well the murderous effects of violent extremism: Barcelona, Paris, Istanbul, Tunis, New York and Ottawa.

Examples abound, around the globe, of destructive conflicts brewing or frozen along sectarian lines, fuelled and stoked by populism, fear of the other and xenophobia. Exclusion from the benefits of development — or from the economic growth resulting from globalization — generates individual and collective alienation, and fosters a sense of injustice.

Protectionism and isolationism are growing challenges, as are the economic inequalities resulting from the effects of climate change and poor governance.

As Canada’s Prime Minister Justin Trudeau pointed out in September, in his annual address to the United Nations in New York, we have challenges at home in Canada, particularly when it comes to In‎digenous ‎peoples.

The common thread to these 21st century challenges is inclusion, or rather the lack th‎ereof.‎ The deleterious effects of exclusion and discrimination play out for many Canadians, from coast, to coast, to coast every day. And cities are at the forefront of these dynamics.

The need to harness diversity and foster inclusion is further signalled by the recently published results of the 2016 census. Canada is aging, our Indigenous population is growing, the labour force is shrinking, disparities are increasing, and the number of immigrants is on the rise. By 2030, it is estimated that more than 30 percent of the Canadian population could be from a visible minority group. This rate may climb to 60 percent in Vancouver and Toronto.

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