The Victoria Forum 2024
The Victoria Forum 2024 - Building Trust for a Shared Future

Dr. Jiaying Zhao is an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at the University of British Columbia. Dr. Zhao is also a faculty affiliate with the Center for Effective Global Action at University of California, Berkeley, and an invited researcher at J-PAL at Massachusetts Institute of Technology. Dr. Zhao a Killam Research Prize recipient and the UBC Sauder Distinguished Scholar. She uses psychological principles to design behavioural solutions to address financial and environmental sustainability challenges. Specifically, she examines the cognitive consequences of poverty and designs interventions to alleviate the psychological burdens in low-income individuals. In addition, Dr. Zhao develops behavioural interventions to encourage climate actions, recycling, composting, and biodiversity conservation. 

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