Dr Victoria Hurth works at the intersect of academia and hands-on decision-making to help drive long-term well-being for all (sustainability). She enables decision-makers to cut through the chaos via strategic and operational clarity on purpose, sustainability, ESG, governance, marketing and culture.
Among other achievements, Victoria co-led the 5-year development of the first global ISO standard in Governance of Organizations (ISO 37000:2021), was the Technical Author for the world’s first national standard in Purpose-Driven Organisations (PAS 808:2022) and advised the UN on the methodology for SDG 12.6.1 (sustainability reporting).
As a Fellow of the University of Cambridge’s Institute for Sustainability Leadership (CISL) Victoria is engaged in a range of executive and academic leadership programmes. She is an advisor for UnaTerra Venture Capital, SACE (Italy’s national export underwriter) and Creatives for Climate and has been a reviewer for ISAR Honors (UNCTAD) and was a member of WBCSD’s working group on Governance.
Victoria is currently a Non-Executive Director of the organic standards company Soil Association Certification Ltd and on the Governance Advisory Committee of Planet Mark. She has over 20 years of experience in business transformation, having previously worked for 3M and Accenture and by developing cutting-edge theory as a full-time Associate Professor of Sustainable Business and Marketing.