The Victoria Forum 2024
The Victoria Forum 2024 - Building Trust for a Shared Future

Bridging Divides:

Gustavson Brand Trust Index (GBTI) Panel 2021


Bridging Divides:

Gustavson Brand Trust Index (GBTI) Panel 2021

Date: May 6, 2021

Dean Saul Klein, in collaboration with the Canadian Marketing Association, will host a webinar to present the results of the seventh annual GBTI as well as to compare results between the pre-COVID-19 and post-COVID-19 surveys. Dr. Saul Klein will be joined by brand leaders for a candid panel discussion on how companies can earn trust authentically in a values-based economy during the global pandemic.

Joining Dr. Klein on the panel are:

  • Jonathan Fowlie, Chief External Relations Officer, Vancity
  • Jeff Walker, President and CEO, CAA North & East Ontario
  • Jill Schnarr, Chief Social Innovation & Communications Officer, TELUS

Attendees will have the opportunity to ask questions to the leaders and to join a virtual networking session after the panel discussion.


Saul headshot
Dr. Saul Klein

Dean & Professor of International Business at the Gustavson School of Business

Dr. Saul Klein serves as Dean and Professor of International Business at the Gustavson School. Saul joined the business faculty in 2001 to teach and research in the area of international business. Before taking on the deanship in 2012, he served as champion of the International Business specialization, and directed and oversaw a significant expansion of the school’s Executive Programs.

As Dean, he focuses his energies on enhancing the reputation and expanding recognition of the business school. To that end, he concentrates on differentiating the business school from its competitors and sharpening its global positioning. The school enjoys full five-year accreditations from both EQUIS and AACSB, a distinction earned by only 65 of the more than 15,000 business schools world-wide. He is building additional partnerships to leverage the school’s emphasis on social and sustainable values and its areas of specialization — entrepreneurship, international business and service management. He has spearheaded the development of the Gustavson Brand Trust Index as a way to highlight the School’s role in promoting responsible leadership. As a researcher, his primary research interests are in the areas of marketing management, marketing strategy, global business, and international marketing. He has a particular interest in issues relating to global competitiveness in emerging markets.


Jonathon Fowlie

Chief External Relations Officer @Vancity

Jonathan leads Vancity’s External Relations and Impact Strategy division overseeing government relations, communications, community investment, climate strategy and performance, and member and stakeholder engagement. As head of the division, Jonathan is responsible for the credit union’s engagement with governments and key community stakeholders, as well as its strategic communications. Jonathan also oversees Vancity’s approach on its commitments to climate action and climate justice, and is responsible for Vancity’s community impact programs, including affordable housing, Indigenous partnerships, and social and financial inclusion. Jonathan previously served as Vancity’s VP of Government Relations, Public Affairs & Community Investment, and Director of Communications. Prior to this, he was a reporter at The Vancouver Sun and The Globe and Mail, where he covered multiple assignments.

Jeff Walker

President and CEO @CAA North & East Ontario

Jeff Walker joined CAA in 2009 as Vice President, Public Affairs and Chief Strategy Officer. At CAA, Mr. Walker is responsible for leading the national office’s Rewards program, Travel and Public Affairs efforts, as well as being actively involved in market research, communications, and branding. Prior to joining CAA, Mr. Walker served as Senior Vice President of Harris/Decima, one of Canada’s largest research and communications agencies. During his tenure at Harris/Decima, Mr. Walker managed a multi-million dollar budget and personally led more than one-third of the firm’s consulting projects. Mr. Walker also served as the firm’s media spokesperson, carrying out more than 150 interviews with national and local media outlets across Canada each year. Mr. Walker holds a Master’s degree in Political Economy from the Norman Patterson School of International Affairs at Carleton University. He also holds a degree in Political Science and Communications from York University.

Jill Schnarr

Chief Communications Officer @TELUS

As TELUS’ Chief Communications Officer with more than 28 years of telecommunications experience and communications expertise, Jill Schnarr leads the corporate citizenship and communications team. Jill brings our social purpose to life to drive social change, leveraging our world-leading technology and compassion to enable remarkable human outcomes, while amplifying internal and external campaigns, bolstering TELUS’ storytelling impact, and fostering strong, positive relationships with customers and all Canadians. Jill is a dynamic, engaging and authentic leader with a natural ability to build integrated, multi-platform strategies that pair bold marketing with creative storytelling to convey our narratives to varying audiences in unique and memorable ways. At the helm of corporate communications, media relations, government advocacy, social media, community investment, cause marketing, team member giving, volunteerism, humanitarian relief, sponsorships, brand office and brand marketing.

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